09.11.2024

MANCHESTER CITY AND MIDEA LAUNCH COMMUNITY FOOTBALL PROJECT IN SAO PAULO, BRAZIL

Manchester City and Midea have today announced the launch of a new community football project in Sao Paulo, Brazil. The joint initiative will combine the power of football and Midea home appliances to educate youth on football, leadership and sustainability. Club Legend Elano attended the launch event during Manchester City’s visit to Brazil as part of its global Treble Trophy Tour. Manchester City and global home appliances partner Midea have today announced the launch of a new community football project in Sao Paulo, Brazil. Manchester City and global home appliances partner Midea have today announced the launch of a new community football project in Sao Paulo, Brazil. The joint initiative will see Manchester City work in collaboration with leading home appliance brand, Midea, to educate local youth on football, leadership and sustainability with the shared goal of making young people feel at home, on the football pitch and beyond. Today’s announcement is the latest initiative as part of Midea and Manchester City’s successful partnership that began in January 2020 and recently renewed in May this year. To date, the partnership has engaged millions of global fans with award-winning activations. With support from the club’s charity, City in the Community, the project will engage 20 local Young Leaders who will join a global network of young people trained by Manchester City coaches to use football to uplift the health of city youth in their communities. The Young Leaders will be empowered to deliver a fun and educational curriculum focused on leadership and sustainability to over 500 children each year across a network of schools in Sao Paulo.